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Business logo designing is a serious and comprehensive process that requires time, resources and creativity to create an effective online brand identity. The logos designed for a business are crucial for building a brand reputation. As a brand manager, you need to be familiar with the basics of creating such an effective logo design so as to achieve the success that you have aimed at. You should first consider the elements involved in logo design. One of the most important things that you should consider is the image that is going to be imprinted on your customers' minds. Your logo design should be able to capture the attention of your target audience immediately. You should therefore take inspiration from the very best way possible to do this. The logo that you will be creating must be able to make the right impression. There are many ways in which you can come up with the best way possible. Potential customers can quickly spot the difference between ordinary logos and profession...

Art is a diverse range of human activities involving the creation of visual, auditory or performing artifacts (artworks), which express the creator's imagination, conceptual ideas, or technical skill, intended to be appreciated primarily for their beauty or emotional power. Other activities related to the production of works of art include art criticism and the history of art. The three classical branches of visual art are painting, sculpture, and architecture. Music, theatre, film, dance, and other performing arts, as well as literature and other media such as interactive media, are included in a broader definition of the arts. Until the 17th century, art referred to any skill or mastery and was not differentiated from crafts or sciences. In modern usage after the 17th century, where aesthetic considerations are paramount, the fine arts are separated and distinguished from acquired skills in general, such as the decorative or applied arts. Though there is no generally agreed d...

In the perspective of the history of art, artistic works have existed for almost as long as humankind: from early pre-historic art to contemporary art; however, some theorists feel that the typical concept of "artistic works" fits less well outside modern Western societies. One early sense of the definition of art is closely related to the older Latin meaning, which roughly translates to "skill" or "craft," as associated with words such as "artisan." English words derived from this meaning include artifact , artificial , artifice , medical arts , and military arts . However, there are many other colloquial uses of the word, all with some relation to its etymology. Over time, philosophers like Plato, Aristotle, Socrates and Kant, among others, questioned the meaning of art. Several dialogues in Plato tackle questions about art: Socrates says that poetry is inspired by the muses, and is not rational. He speaks approvingly of this, and other forms ...

The oldest documented forms of art are visual arts, which include creation of images or objects in fields including today painting, sculpture, printmaking, photography, and other visual media. Sculptures, cave paintings, rock paintings and petroglyphs from the Upper Paleolithic dating to roughly 40,000 years ago have been found, but the precise meaning of such art is often disputed because so little is known about the cultures that produced them. In 2014, a shell engraved by Homo erectus was determined to be between 430,000 and 540,000 years old. A set of eight 130,000 years old white-tailed eagle talons bear cut marks and abrasion that indicate manipulation by neanderthals, possibly for using it as jewelry. A series of tiny, drilled snail shells about 75,000 years old—were discovered in a South African cave. Containers that may have been used to hold paints have been found dating as far back as 100,000 years. Many great traditions in art have a foundation in the art of one of the gre...

The creative arts are often divided into more specific categories, typically along perceptually distinguishable categories such as media, genre, styles, and form. Art form refers to the elements of art that are independent of its interpretation or significance. It covers the methods adopted by the artist and the physical composition of the artwork, primarily non-semantic aspects of the work (i.e., figurae), such as color, contour, dimension, medium, melody, space, texture, and value. Form may also include visual design principles, such as arrangement, balance, contrast, emphasis, harmony, proportion, proximity, and rhythm. In general there are three schools of philosophy regarding art, focusing respectively on form, content, and context. Extreme Formalism is the view that all aesthetic properties of art are formal (that is, part of the art form). Philosophers almost universally reject this view and hold that the properties and aesthetics of art extend beyond materials, techniques, and...

Art has had a great number of different functions throughout its history, making its purpose difficult to abstract or quantify to any single concept. This does not imply that the purpose of Art is "vague", but that it has had many unique, different reasons for being created. Some of these functions of Art are provided in the following outline. The different purposes of art may be grouped according to those that are non-motivated, and those that are motivated (Lévi-Strauss). Non-motivated functions The non-motivated purposes of art are those that are integral to being human, transcend the individual, or do not fulfill a specific external purpose. In this sense, Art, as creativity, is something humans must do by their very nature (i.e., no other species creates art), and is therefore beyond utility. Basic human instinct for harmony, balance, rhythm. Art at this level is not an action or an object, but an internal appreciation of balance and harmony (beauty), and therefore an a...

Since ancient times, much of the finest art has represented a deliberate display of wealth or power, often achieved by using massive scale and expensive materials. Much art has been commissioned by political rulers or religious establishments, with more modest versions only available to the most wealthy in society. Nevertheless, there have been many periods where art of very high quality was available, in terms of ownership, across large parts of society, above all in cheap media such as pottery, which persists in the ground, and perishable media such as textiles and wood. In many different cultures, the ceramics of indigenous peoples of the Americas are found in such a wide range of graves that they were clearly not restricted to a social elite, though other forms of art may have been. Reproductive methods such as moulds made mass-production easier, and were used to bring high-quality Ancient Roman pottery and Greek Tanagra figurines to a very wide market. Cylinder seals were both art...

Art has long been controversial, that is to say disliked by some viewers, for a wide variety of reasons, though most pre-modern controversies are dimly recorded, or completely lost to a modern view. Iconoclasm is the destruction of art that is disliked for a variety of reasons, including religious ones. Aniconism is a general dislike of either all figurative images, or often just religious ones, and has been a thread in many major religions. It has been a crucial factor in the history of Islamic art, where depictions of Muhammad remain especially controversial. Much art has been disliked purely because it depicted or otherwise stood for unpopular rulers, parties or other groups. Artistic conventions have often been conservative and taken very seriously by art critics, though often much less so by a wider public. The iconographic content of art could cause controversy, as with late medieval depictions of the new motif of the Swoon of the Virgin in scenes of the Crucifixion of Jesus. The...

Before Modernism, aesthetics in Western art was greatly concerned with achieving the appropriate balance between different aspects of realism or truth to nature and the ideal; ideas as to what the appropriate balance is have shifted to and fro over the centuries. This concern is largely absent in other traditions of art. The aesthetic theorist John Ruskin, who championed what he saw as the naturalism of J. M. W. Turner, saw art's role as the communication by artifice of an essential truth that could only be found in nature. The definition and evaluation of art has become especially problematic since the 20th century. Richard Wollheim distinguishes three approaches to assessing the aesthetic value of art: the Realist, whereby aesthetic quality is an absolute value independent of any human view; the Objectivist, whereby it is also an absolute value, but is dependent on general human experience; and the Relativist position, whereby it is not an absolute value, but depends on, and va...

Disputes as to whether or not to classify something as a work of art are referred to as classificatory disputes about art. Classificatory disputes in the 20th century have included cubist and impressionist paintings, Duchamp's Fountain , the movies, superlative imitations of banknotes, conceptual art, and video games. Philosopher David Novitz has argued that disagreement about the definition of art are rarely the heart of the problem. Rather, "the passionate concerns and interests that humans vest in their social life" are "so much a part of all classificatory disputes about art." According to Novitz, classificatory disputes are more often disputes about societal values and where society is trying to go than they are about theory proper. For example, when the Daily Mail criticized Hirst's and Emin's work by arguing "For 1,000 years art has been one of our great civilising forces. Today, pickled sheep and soiled beds threaten to make barbarians of ...

An essential legal issue are art forgeries, plagiarism, replicas and works that are strongly based on other works of art. The trade in works of art or the export from a country may be subject to legal regulations. Internationally there are also extensive efforts to protect the works of art created. The UN, UNESCO and Blue Shield International try to ensure effective protection at the national level and to intervene directly in the event of armed conflicts or disasters. This can particularly affect museums, archives, art collections and excavation sites. This should also secure the economic basis of a country, especially because works of art are often of tourist importance. The founding president of Blue Shield International, Karl von Habsburg, explained an additional connection between the destruction of cultural property and the cause of flight during a mission in Lebanon in April 2019: “Cultural goods are part of the identity of the people who live in a certain place. If you destroy...

Oscar Wilde, Intentions , 1891 Stephen Davies, Definitions of Art , 1991 Nina Felshin, ed. But is it Art? , 1995 Catherine de Zegher (ed.). Inside the Visible . MIT Press, 1996 Evelyn Hatcher, ed. Art as Culture: An Introduction to the Anthropology of Art , 1999 Noel Carroll, Theories of Art Today , 2000 John Whitehead. Grasping for the Wind , 2001 Michael Ann Holly and Keith Moxey (eds.) Art History Aesthetics Visual Studies . New Haven: Yale University Press, 2002. ISBN 0300097891 Shiner, Larry. The Invention of Art: A Cultural History . Chicago: University of Chicago Press, 2003. ISBN 978-0-226-75342-3 Arthur Danto, The Abuse of Beauty: Aesthetics and the Concept of Art. 2003 Dana Arnold and Margaret Iverson, eds. Art and Thought . London: Blackwell, 2003. ISBN 0631227156 Jean Robertson and Craig McDaniel, Themes of Contemporary Art, Visual Art after 1980 , 2005